Natural Beauty Body Care
Over the years, Victoria’s Secret had tried to break into body care many times. With the launch of Natural Beauty Body Care,
they finally achieved the success they’d been looking for.
I drove the creative concept for this launch, developing a
“scents plus benefits” positioning that leveraged VS’ reputation
as a fragrance expert while filling white space
in the body care market.
Contributing a highly incremental $35M in volume,
Natural Beauty is +30% to LY, and is currently the primary
source of comp growth for VS Beauty.
the story
We are inspired by the power of nature. The healthy benefits it provides, the way
it makes us feel beautiful. How it can nourish your body as it nurtures your mind.
We created Natural Beauty Body Care to elevate the routine into something
more meaningful: a ritual. A moment to breathe, a moment to take care,
a moment to begin anew, every day.
Natural Beauty is about scents with benefits. It’s built on a foundation of artisanal
scent pairings—each ingredient chosen to perfectly complement and amplify the
benefit of its partner. Calm, Balance, Refresh, Relax—there’s a botanical
combination to suit every need.
With a comprehensive range of luxurious and efficacious formulas, Natural Beauty
is the basis for a new kind of body ritual. Each product features powerful ingredients
like Shea Butter, Coconut Oil, Aloe, Essentials Oils and more for healthy, soft skin.
All infused with botanicals to offer a completely immersive sensorial experience.
Botanical inspiration. Daily transformation. Natural Beauty Body Care.
